In class we discussed how it is vital to know our target audience, through demographics and pyschograohics and demographics. Demographics being factual information such as age, and psychographics such as likes and dislikes. My group and I then went on to establishing the demographics and psychographics, of the target audience for our chosen pop artist Kesha.
This enabled us to specify a particular audience, and will help us conducting our music video. For an example I know that our audience will be mainly female; this means we will attempt to have out music video predominately female orientated. In my opinion the more information we have on them, the easier it will be to cater for them.
Below is the detailed prezi presentation I created, which displays the psychographics and demographics of our target audience.
Within our prezi I established that the target audience of Kesha, may be interested in other popular pop artists such as Katy Perry. I then went on for further research by uploading the video for 'Last Friday Night (T.G.I.F)' by Katy Perry, and made note of typical pop video conventions which can apply to our own music video. There is a narrative and bright mise-en-scenin the video, which are typical conventions of a pop video. We will want to apply this to our music video.
Adding to that Chloe Connell used the website polyvore, to choose a selection of clothing we believe is associated with Kesha. I think Kesha is known for her unique and bright style, so in our music video we will have to consider this when allocating costumes to the main leads.
No comments:
Post a Comment