Copyright letter

Within lesson we established the importance and restrictions regarding copyright. Copyright enables the creator of a piece of work (e.g artists), to decide how, or if it can be used by others parties. Copyright laws provide protection to the original creator; and can do this by ensuring the creator knows when their work is allowed to be used by others. Using copyright material could result in serious consequences, such as being sued by the owners of the work. Taking this into consideration, it was essential that my group and I, wrote to the record company that signed Kesha. We wanted to assure them that we are A level students, who will be using 'Crazy kids' with no profitable intentions. I wrote a letter to the founder of Kemosabe records. I wrote in regards to gaining permission to use Kesha's song 'Crazy kids', for our group music video.

Audience questionnaire with analysis

Rumena Ahmed (team member) and I focused on creating relevant questions for our questionnaire, while Chloe Connell (team member) uploaded them via SurveyMonkey. The questions were created with the purpose, of knowing what our target audience would prefer in our video. We will use this in the future when it comes to filming our video, as we try and meet the what our target audience prefers. Below is a sample picture, as well as the link to our questionnaire:

https://www.surveymonkey.com/MySurvey_EditorFull.aspx?sm=3_2BlHUZUXFRHCPB3dF6o4YQXkv_2F_2FcQDJeE8uAu7z0gJo_3D

  After having done this, we uploaded this link via social networking sites such as twitter. After we received the results from the survey, I conducted a PowerPoint analysing the answers to our questions and included the names of myself and my group  members at the end:

Questionnaire analysis from ishy96

Audience profile

In class we discussed how it is vital to know our target audience, through demographics and pyschograohics and demographics. Demographics being factual information such as age, and psychographics such as likes and dislikes. My group and I then went on to establishing the demographics and psychographics, of the target audience for our chosen pop artist Kesha. 

This enabled us to specify a particular audience, and will help us conducting our music video. For an example I know that our audience will be mainly female; this means we will attempt to have out music video predominately female orientated. In my opinion the more information we have on them, the easier it will be to cater for them.

Below is the detailed prezi presentation I created, which displays the psychographics and demographics of our target audience.

  Within our prezi I established that the target audience of Kesha, may be interested in other popular pop artists such as Katy Perry. I then went on for further research by uploading the video for 'Last Friday Night (T.G.I.F)' by Katy Perry, and made note of typical pop video conventions which can apply to our own music video. There is a narrative and bright mise-en-scenin the video, which are typical conventions of a pop video. We will want to apply this to our music video.

Adding to that Chloe Connell used the website polyvore, to choose a selection of clothing we believe is associated with Kesha. I think Kesha is known for her unique and bright style, so in our music video we will have to consider this when allocating costumes to the main leads.