Draft treatment

My group and i came together to discuss the potential narrative and ideas that we could include in our pop music video. We brainstormed various things and eventually came up with ideas we all agreed upon. We based our ideas upon the responses we received from our questionnaires. By doing this we intend for our target audience to enjoy the music video; as we included factors they said they would want to see e.g a party scene. This will be helpful when filming the video, as we will have a set narrative to follow.

Name of artist: Kesha

Title of track: Crazy Kids

Outline of ideas for music video (narrative, characterisation, concept etc…) Our music video will start of with the female lead, preparing for a night out with her friends. The lead female looks into the mirror as she begins to get ready; her friends appear to glow in the dark paint to their faces. People  shown doing a unique dance routine; which later in the sequence people are shown doing aswell. Cuts to the lead singing against a starry background, and then cuts to school lab earlier that day of everyone making drinks in a lab (replace alcoholic products). Then the scene cuts to the female lead and her friends walking to the party and then shots of people in the party, not having a very good time. Thereafter, female lead and her friends put down a large bowl of a substance which then is given to the guests and the party livens up and more funky items are placed in the party to connote that the party was boring before. Female lead and her friend are shown taking shots of the substance.

Resources that will be needed? (actors, props, settings, technical resources) ·      Actors ·      Backdrops/green screen ·      Chemistry lab- lab coats ·      Glitter/make up for actors ·      Costume ·      Big space ·      Lights ·      Mirror ·      Glow in the dark paint/ glow sticks ·      Party decorations

Justification of ideas relating to artist, genre and audience questionnaire and focus group information: We are thinking of doing a party scene, as it was one of the most popular options from the questionnaire. Also this would be typical for Kesha as she is seen to be an outrageous and fun artist. Bright things such as glow in the dark paint and make up are typical of Kesha, as she is particularly associated and known for having incorporating these things in her style and her video. The shots will be fast paced, as this is typical of a pop video. After reviewing the Questionnaire and Focus group, we ensured that the narrative was audience specific and was similar to the pop genre.