Digipak promotional advert research

Digipak promotional adverts are important, as they advertise upcoming albums or songs of artists. I researched into two promotional adverts, and compared conventional features. This will be helpful in creating our own, as we draw inspiration from it. Below I have analysed the promotional advertisement for popular pop artist Britney Spears's album 'Circus'

Here are the main things that we as an audience are presented with:

• The name of the artists ('Britney Spears'), in large capitalised font. It is shown in through a bright and vibrant colour, which indicates that they are the main focus of the advertisement.
• The release date and name of the album
• A hit single which the audience may be familiar with
• A large proportion of the page is dedicated to an image of the artist
• The image is quite sexualised: Britney appears to be showing a lot of skin, as well as directly looking into the camera which connotes her confidence
• The font and theme of the advertisement is similar to the digipak
• The theme of album name 'Circus' is expressed through the colour choice, and layout of the font

My team member Chloe Connell then went on to analyse Rihanna's promotional advert for 'Loud':

• The digipack consists of vibrant colours in order to attract attention
• The album title is called 'Loud', this is juxtaposed by the use of visual images as she appears to have her fingers over her lips signifying to 'shh'
• An image of her album cover so that the audience know which album she is referring to and advertising
• The use of typography to connote 'OUT NOW' so that the audience know when they can access the digipack
• Close up of her face is used similarly on the album cover connoting her in a sexual desire reinforcing Laura Mulvey's male gaze
• Similar use of vibrant colour of red is dennoted through he magazine advertisement and album cover