Final video, digipak and digipak magazine advertisement

This post is dedicated to our final products. Below is the video for our finalised music video for 'Crazy Kids'. Chloe Connell and myself directed the video. Chloe Connell, Rumena Ahmed and I all filmed for different parts of the video, however Chloe Connell took the lead role of filming. Once having uploaded all of our footage onto Final Cut Pro, Chloe Connell and I edited the video together. Chloe Connell then uploaded the video via Youtube.

Rumena Ahmed took to creating the digipak and digipak magazine advertisement. She embedded them onto imgur as seen below:

Typical conventions have been followed for the digipak, which are typical of both our artist and digipaks for pop artists in general. For example the typography used for Kesha's name here, is associated with Kesha. This is as the 's' in her name, is presented as a dollar sign: '$'. This represents Kesha's star image motif, as she uses the dollar sign within her name. Bright colours have been used and enhanced through PhotoShop, this is a typical convention as it captures the attention of the audience. It also connotes a theme of fun. The use of balloons and images of our lead (Kala) as well as others also connotes a theme of partying and fun, which can be associated with Kesha. This is as Kesha is known as being a 'wild child'. A tracklist, label and the logo of Kesha's distributing group have also been included, which is typically seen on digipaks. The promotional single 'Crazy Kids' in included on the red cup, which is placed near Kala's lips. The name placement is typical, as it enables the audience to know that the digipak is a CD for that particular sinlge. Red cups are used in popular culture, as it holds connotations of 'partying', this links to the theme of 'Crazy Kids'. 

Rumena Ahmed then used typical conventions of digipak promotional adverts, to create the magazine design. The magazine advert includes the typical convention of having an image of the artist (Kala). The dominant colour of the advert is dark pink. Dark pink can hold connotations of being 'passionate' and being 'energetic'. This can link to Kesha's sexualised image, which she presents in her music videos. The typography is similar to the one used in our digipak, but it is a lighter colour so it is noticeable against the pink. Once again the use of the dollar sign ('$'), is associated with Kesha's star image motif. The advert holds typical conventions such as the distribution logo of the artist, as well as the name of the hit single 'Crazy Kids'.

Finalised digipak magazine advert:

Using the original magazine advert design made by Rumena Ahmed, Chloe Connell and I decided to develop it further, by creating a similar advert with changed features. We decided to use this advert for the digipak as our finalised design, as it holds more conventional features.

In this finalised advert we changed the image of our lead. This image is more conventional, as Kala (lead) looks directly at the camera. This shows 'Kesha' to be confident, which is a trait Kesha is known for having. She seems to have a happy expression as well as wearing a dress, which links back to the theme of partying in the song 'Crazy Kids'. Similarly we have also used the same colour pink, as well as the typography for the name 'Kesha' for the same reasons as mentioned above. However we changed the colour of typography for 'Kesha' to white; as it stands out amongst the darkened pink background. We have changed the typography and font colour for 'Crazy Kids'. We made the 'C' larger than the rest of the letters, to make it grab the attention of the audience, as well as seem playful. The colour of it is the same blue, as the blue used on the 'Crazy Kids' on the red cup which is seen on the digipak cover.

The drop shadow of 'Crazy Kids' is black, which makes it stand out as well as resembling features of graffiti. This links to a them of 'partying', 'fun' and 'recklessness', which can all be associated with Kesha's star motif.

We have conventionally used an image of the digipak for the advert, which enables the audience to know exactly what the digipak will look like. We also incorporated the idea of the website found on the advert, as well as the iTunes label and 'RCA' logo from the original advert design created by Rumena.